National Lacrosse League

In 2016 the National Lacrosse League, the largest professional lacrosse league in North America, set out to rebrand the longstanding league, engage in a comprehensive public relations campaign and launch a website that embraced the digital future of the league. One of Brownstein Group’s first major creative deliverables came in the form of a new logo (designed by Kenny Kim), establishing a distinctive new mark that included the flexibility to take on the each of the league team’s colors. As the logo came into focus, the creative team collaborated to create a hype video that unveiled the logo, served as a league promotional piece and an exploration of the in-game graphics package.